Brand and Social Media Marketing Manager

About this role

BrandSocial Media Marketing ManagerRemote - must be based in a U.S. state where Allstar Services operates
Allstar Services is hiring a hands-on Social MediaBrand Manager to lead paid Meta advertising across a fast-growing portfolio of residential roofing brands, while helping ensure each brand shows up consistently, credibly, and distinctly in-market.This is a paid social + brand role: performance is the priority, but the work also requires strong creative judgment, an understanding of brand voice, and the ability to translate insights into smarter messaging and better customer-facing campaigns.You'll manage multiple campaigns at once, identify what creative is working, brief new creative quickly, and report results back in a way that helps our team make faster, sharper marketing decisions across the platform.This is not a "post and plan" role. It's for someone who can own outcomes, move fast with autonomy, and help elevate both performance and brand presence at the same time. And also be willing to jump in on other areas of brand marketing as well.
What You'll DoPaid Meta Campaign Management (Primary Focus)-Own paid social execution across multiple brands running simultaneously-Build, launch, and optimize Meta campaigns (Facebook + Instagram) with minimal oversight-Monitor budgets, performance trends, and lead flow dailyCreative Performance + Briefing-Identify which creative concepts, formats, and messages are driving results-Write clear creative briefs and partner closely with our designers to produce new ads fast-Continuously iterate based on performance data, not opinionsReporting + Insights-Track and report on key metrics (CPL, ROAS, conversion rates, lead quality)-Translate campaign performance into meaningful takeaways for the broader marketing team-Flag what's working, what isn't, and what to test nextMulti-Brand Execution + Organization-Manage campaigns across a portfolio of 20+ local roofing brands-Stay organized in an environme...