Brand & Content Strategist

About this role

About Us:

Pure Form is a leading provider of high-quality food supplements dedicated to promoting health and wellness through clean formulations, honest science, and thoughtful design.

Our mission extends beyond physical health — we aim to build a company where people thrive as much as the brand does. We believe that when our team grows in purpose, creativity, and balance, the brand naturally flourishes.

Position Title:

Brand & Content Strategist

Type:

Full-time

Location:

80% remote with some on-site work

Hours:

Flexible hours within Philippine working hours

Role Overview

As a Brand & Content Strategist, you will lead the planning, direction, and performance of Pure Form’s content across META platforms (Instagram, Facebook) and TikTok. This role sits at the heart of our brand storytelling—translating product benefits, wellness trends, and lifestyle moments into high-impact content strategies that drive awareness, engagement, and sales.

You’ll own the content calendar from concept to execution, ensuring every post, campaign, and launch is intentional, on-brand, and aligned with business goals. Working closely with the Brand Communications Manager, creators, designers, and growth teams, you will shape how Pure Form shows up daily across digital platforms.

This is a strategic yet hands-on role — balancing creative storytelling with data-driven optimization to continuously elevate brand presence and performance.

Key Responsibilities

Content Strategy & Planning

• Develop monthly and campaign-based content strategies for META and TikTok aligned with brand goals and product priorities
• Own the social content calendar, ensuring consistent storytelling across lifestyle, education, product, and community pillars
• Translate wellness trends, seasonal moments, and product benefits into engaging content themes
• Plan content around launches, promotions, partnerships, and brand initiatives
• Align content direction with overall br...