Brand Manager, Channel Development

About this role

Who You Are:

You are curious, ambitious, and ready to make an impact. You can juggle multiple projects and quickly assess and re-prioritize as needed in a dynamic environment. You are a passionate brand builder, and someone who excels at project management, challenges the status quo, and leads through action.

The Task At Hand:

The Brand Manager, Channel Development reports directly to the Senior Brand Manager, Marketing and is responsible for driving growth, profitability, and brand equity of Once Upon a Farm within Club (Costco, Sam’s Club, BJ’s), Alternative Channels, and Ecommerce. This role partners closely with Sales, Innovation, Finance, and Supply Chain to develop tailored strategies and execution plans that deliver against both brand and customer objectives. The ideal candidate combines strategic thinking with a bias for action, strong business acumen, and a deep understanding of the dynamics of these unique channels and retail environments.

In This Role, You Will:

Own Brand Strategy & Channel Execution

• Manage channel-level brand plans, innovation launches, and cross-functional execution ensuring alignment with the broader brand and business objectives.
• Develop and execute channel-specific marketing plans that drive trial, repeat, and loyalty within club shoppers.
• Manage innovation, renovation, and packaging development tailored to club formats (e.g., multi-packs, value sizes, seasonal rotations), alt channels, and ecommerce.

Lead through Business Management

• Own P&L accountability for club SKUs; partner with Finance to forecast and deliver revenue, margin, and trade objectives.
• Analyze performance metrics including POS, shipment data, and member insights to inform business decisions.
• Collaborate with Sales on promotional strategy, item setup, and annual business reviews.
• Monitor competitive activity and recommend proactive responses.

Be a Cross-Functional Leader

• Partner with Operations and Demand Planning to ...