Brand Manager - Pet Food/FMCG

About this role

About the Job:

Brand Manager – Addiction (Global Scope | Work From Home)
*Build a premium pet brand that shows up in homes around the world.*

About the Role:
Addiction Foods is a fast-growing, premium pet nutrition company on a mission to go further for pets. We’re looking for a Brand Manager – Addiction who will own and grow one of our core global brands.

This is a work-from-home / hybrid role with a truly global scope. You’ll partner virtually with teams across markets and travel periodically for key market visits, strategy sessions, and launches.

As Brand Manager, you are the storyteller, architect, and guardian of the Addiction brand. You won’t just manage campaigns—you’ll shape how pet parents around the world discover, choose, and stay loyal to a science-led, emotionally resonant pet food brand.

If you love blending strategy + creativity + execution, and enjoy working across digital, trade, and e-commerce, this role puts you right at the center.

What You’ll Do:

Lead Brand Strategy & Growth:

• Own the Addiction brand strategy and **12–24 month roadmap** aligned to global growth targets.
• Run annual brand planning: positioning, pillars, audience, messaging, and priority markets.
• Turn business goals into **clear brand initiatives** across product, pricing, distribution, and communication.
• Monitor trends, competitors, and consumer insights to spot where we can win next.

Drive Integrated Campaigns & Content:

• Lead **360° campaigns** across digital, social, e-commerce, retail, and events.
• Own campaign briefs, creative direction, and go-to-market plans with Content, Trade, and E-commerce teams.
• Build a consistent storytelling system: hero campaigns, always-on content, seasonal moments, and launches.
• Use data to test, learn, and optimise—ensuring content and campaigns **cut through and deliver results**.

Champion Product & Innovation (Brand-Led):

• Act as marketing lead for the **Addiction product...