Client Manager: Audience & Data Strategy

About this role

The purpose of the role of Manager, Audience & Data strategy is to manage day to day client relationships and ensure project delivery to support in delivering client growth and satisfaction . Building strong day to day relationships with clients and internal stakeholders to drive and deliver on a client business plan that delivers business value for the client driving the Dentsu Aegis Network commercial agenda.

Job Description:

Role Purpose:

The *Client Manager* supports the *Client Partner* in helping clients achieve a best-in-class audience and technology approach to paid media activation. Enabling clients to achieve their business objectives and drive growth.

This role requires strong knowledge of Paid Social, with a particular focus on data integrity, signal resilience, and measurement across social platforms, ensuring environments are set up for effective targeting and reliable performance measurement.

What you'll do
The *Client Manager* also supports the delivery of best-in-class audience activation from data clean rooms and from proprietary dentsu audience products.

1. Audience Operations & Activation

• Support audience setup and management across media platforms and proprietary tools like dentsu.Audiences,

• Manage audience activation and measurement needs within data clean rooms, specifically LiveRamp, Infosum, Snowflake

• Assist with audience QA checks, including naming conventions, sizing, and activation readiness.

• Maintain records of live and planned audiences, including campaign/audience activation status.

2. Signal Resilience & Technical Integration

• Act as the "go-to" person for Paid Social data, tech, and measurement queries.

• Manage CAPI integrations across all Paid Social platforms for online and offline signals.

• Run regular maintenance and signal resilience checks for integrations, flagging and coordinating fixes for any issues.

• Deliver signal resilience audits, covering Meta, TikTok, Snapchat, and Pinterest.

• Manage...