Content Strategist (1118073)

About this role

Location:
New York City, NY


Salary:
$140,000.00 USD Annually - $150,000.00 USD Annually


Description
Job Title: Content Strategist
Location:
New York City, NY (Onsite/Hybrid)


Employment Type:
Full-time


Role Overview
We are looking for a highly creative and data-driven
Content Strategist
to plan, develop, and execute content strategies that meet user needs and business objectives. The ideal candidate will have a strong understanding of the digital marketing ecosystem, including SEO and social media, and the ability to translate insights into impactful content across channels.


Must-Have Technical & Functional Skills

• Proven experience in planning and executing content strategies focused on user needs and business goals
• Strong understanding of the digital marketing landscape, including SEO and social media marketing
• Ability to combine creativity with data-driven insights to build effective content strategies
• Demonstrated experience conducting industry research, competitive analysis, and ideation for new content types
• Excellent command of grammar, punctuation, syntax, structure, and sentence construction
• Hands-on experience with writing and editing tools such as Grammarly and ProWritingAid
• Basic technical knowledge of HTML, Content Management Systems (CMS), and marketing automation tools
• Impeccable verbal, written, and presentation skills

Roles & Responsibilities

• Strategize, optimize, and deliver actionable, user-centric content for customers and stakeholders
• Perform market research, competitor analysis, and persona mapping to generate content ideas
• Identify and define the tone of voice for different content types through persona interviews and research
• Collaborate with cross-functional teams to brainstorm and develop innovative content initiatives
• Conduct content audits to identify optimization and performance improvement opportunities
• Create and maintain editorial calend...