Data Analyst

About this role

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.


We are seeking a technical, detail-oriented
Data Analyst
to bridge the gap between complex big data environments and actionable media strategy. Supporting the Data Infrastructure team, you will manage SQL-based data transformation, develop advanced measurement models (including MMM), and assist in deploying cutting-edge AI projects.


Transparency matters to us. For this role, you can expect a salary between $50,000-$55,000 annually, depending on experience. This is for a new vacancy.


responsibilities:

• Measurement Strategy: Partner with stakeholders to translate business goals into robust KPI frameworks and measurement plans for multi-channel media campaigns.
• Data Engineering & Extraction: Extract, filter, and aggregate complex datasets using SQL. You will assess system capabilities and workflows to determine the feasibility of automated reporting solutions.
• Visualization & Insights: Build and maintain high-impact client dashboards using internal and external tools like Looker Studio, Tableau, or Power BI. You'll turn raw data into visual stories with custom graphs.
• Digital Architecture & Tracking: Ensure data integrity by managing pixel implementation, tag management (GTM, Adobe Launch), and URL parameter tracking (UTMs).
• Statistical Modeling: Assist in the development and maintenance of Media Mix Models (MMM) and incremental lift studies to quantify true media impact.
• AI & Innovation: Support the development of AI agentic workflows and database solutions that drive efficiency for both internal teams and external clients.
• Qua...