Demand Content Strategist

About this role

Description:

## Who We Are

IMPLAN is the world's most trusted economic impact modeling SAAS company located in Huntersville, NC. IMPLAN enables consultants, governments, academic researchers, economic development organizations, and companies to understand economic impacts – and most importantly, how to leverage them.

We have been around for over 40 years and are entering the next phase of growth fueled by our cloud software platform. Reception has been exceptional, we have an excellent lead investor, and we are ready to accelerate!

## Job Summary

IMPLAN is looking for a Demand Content Strategist who is equal parts storyteller, strategist, and self-starter. This role owns how our product value, customer stories, and subject-matter expertise are translated into compelling content and campaigns that generate demand and drive pipeline.

This is not a task-based content role. You’ll proactively uncover insights, shape narratives, and turn them into data-informed content strategies that support go-to-market initiatives across the funnel.

## Primary Responsibilities

#### Own Content Strategy That Drives Demand

Develop and execute a content strategy aligned to business goals, buyer journeys, and pipeline targets.

Translate product capabilities, customer outcomes, and market insights into clear value narratives.
Build content plans that support campaigns, launches, and priority verticals—not just one-off assets.
Identify, prioritize, and apply keyword and SEO best practices across content to improve discoverability, engagement, and demand impact.
Embrace new technologies and tools, including AI, to work more effectively, efficiently, and creatively.

#### Be Naturally Curious

Interview Product Managers to deeply understand features, roadmap priorities, and value propositions.

Partner with internal subject matter experts (economists, analysts, customer teams) to surface insights and use cases.
Proactively identify content opportuni...