Digital Acquisition Customer Experience Strategy Manager

About this role

*hackajob
is collaborating with
American Express
to connect them with exceptional tech professionals for this role.*
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.


Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.


How will you make an impact in this role?
The Manager, Digital Acquisition Customer Experience Strategy, International Card Services CoE (Center of Excellence) a brand-new role that will be responsible for defining the strategy for the shopping experience for our new and existing customers (across our primary card shopping website and other digital assets). The remit is focused on defining the longer-term roadmap for mid-funnel experiences across consumer and commercial (focused on small businesses) Lines of Business (LOBs). The role will be anchored on identifying opportunities for synergies and scaling across the countries and LOBs; working in close collaboration with key stakeholders (different global countries, cross-functional teams – technology, design, digital product delivery, etc.). Reporting to the Director, Mid-funnel strategy and capabilities, Acquisition CoE ICS, this role will suit someone who thrives when working in a diverse, fast-paced team, and outcome oriented.


Responsibilities
You'll be responsible for driving the success of the mid-funnel strategy, roadmap and experience for all users and ensuring smooth coordination of initiatives across various stakeholders to:

• Define the mid-funnel strategy for international markets as per their size and market nuances consid...