Digital Marketing Manager

About this role

At AliveDx, we empower diagnostic insights, transform patient care, and innovate for life. With over 30-years in in-vitro diagnostics, we put the health of patients first by creating innovative solutions designed for faster diagnostic results. Alba–– our blood bank reagents portfolio–– and MosaiQ®–– one of the first multiplexing and multimodality automated testing platforms––are designed to make labs more efficient and clinical decision-making more effective. Our journey started as Alba Bioscience, and later, Quotient. Today, as AliveDx, we innovate for life.

Digital Campaign Manager
AliveDx is recruiting for a Digital Campaign Manager to join the Commercial Marketing team based in the US. The role is a full-time permanent position.

YOUR MISSION
Your main responsibilities will include:– Define and execute the US, Canada and Latin America digital marketing roadmap aligned to business and brand objectives. Including testing of new digital channels to increase reach, engagement and pipeline.
– Own end to end digital execution of lead generation campaigns, product launches and other priority initiatives. – Own HubSpot campaign setup and execution for US, Canada and Latin America.
– Monitor and manage MQLs from the digital channels ensuring every lead is acknowledged and acted on quickly.
– Use Salesforce to track lead status and escalate where necessary.
– Manage external digital and creative agencies to ensure high-quality, on brand deliverables. Providing clear briefs and feedback to align with strategy and timelines.

YOUR COMPETENCIES– Relevant education to degree standard or equivalent in life sciences, biotechnology, medical technology, marketing, communications or other related disciplines. – Proven experience in content marketing, preferably in the IVD medical device or life sciences industry.
– Proven ability to develop and execute content strategies that drive pipeline growth.
– Demonstrated success in storytelling, wr...