Digital Marketing Manager

About this role

Job Description
Digital Marketing Manager


Cornerstone Building Brands


Cary, NC

• Remote

Full-time


Medical, Dental, Vision, Life, Retirement, PTO


Job Description
The Digital & Social Marketing Center of Excellence (CoE) is responsible for driving enterprise-wide digital performance by strengthening customer relationships, increasing brand visibility and equity, accelerating purchase decisions, and optimizing marketing investment.


The Digital Marketing Manager is a centralized role reporting to the Director of Digital & Social Marketing. This role partners closely with business unit marketing teams including Windows & Doors, Siding & Accessories, Metal Solutions, Canada, and Corporate to drive and enable best-in-class digital marketing programs across search, performance media and digital advertising, marketing automation, and digital analytics.


This role is ideal for a strong digital generalist who combines strategic thinking with hands-on execution, brings a strong performance and accountability mindset, enjoys working with data, and partnering with cross-functional teams to drive continuous optimization across the enterprise.


Key Responsibilities

• Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within an agency-led execution model
• Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture
• Improve visibility and conversion across organic search, paid placements, and AI-powered discovery experiences (GEO), including zero-click and AI-assisted results
• Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance
• Support and optimize marketing automation and lifecycle programs, proactively identifyin...