Digital Marketing Manager

About this role

About The Company
WePix Digital Media LLP is a leading digital marketing agency specializing in performance marketing strategies tailored for fashion brands and retail eCommerce companies. With a focus on innovative advertising solutions, WePix leverages cutting-edge technology and data-driven insights to help brands achieve their growth objectives. Our team comprises experienced professionals dedicated to delivering measurable results through customized campaigns across multiple digital platforms. We are committed to fostering a dynamic and collaborative work environment that encourages creativity, continuous learning, and professional development.


About The Role
WePix is seeking an experienced Digital Marketing Manager to oversee and optimize performance marketing campaigns across Google, Meta (Facebook & Instagram), and WhatsApp. In this role, you will be responsible for developing and executing paid acquisition strategies that drive traffic, increase sales, and enhance customer engagement for our managed brands and multiple fashion startups. Your primary objective will be to maximize Return on Ad Spend (ROAS) by scaling successful campaigns, optimizing ad performance, and ensuring seamless integration across platforms. This position offers an exciting opportunity to lead innovative marketing initiatives, collaborate with creative teams, and contribute directly to the growth and profitability of our clients’ brands.


Qualifications
The ideal candidate will have a minimum of 4+ years of hands-on experience in performance marketing, particularly within the eCommerce or retail sectors. Proven expertise in managing and executing campaigns on Meta Ads, Google Ads (including Search, Display, and Shopping), and WhatsApp Business Ads is essential. Candidates should possess strong analytical skills, with experience using tools such as Google Analytics, Facebook Ads Manager, Google Tag Manager, and attribution modeling software. Certifications like G...