Digital Marketing Manager

About this role

Role Summary


The Digital Marketing Manager defines and executes the digital roadmap for the Breast and Skeletal Health Solutions division, accelerating engagement, lead generation, and brand equity. This role owns divisional microsites and the division’s presence on Hologic.com (HCP and patient-facing), manages external email communications and integrated digital campaigns, and leads web analytics, reporting, and optimization. The position is both strategic and hands-on, requiring a blend of technical execution, creative thinking, and data-driven decision-making in a regulated healthcare environment.


Knowledge

• Digital Marketing & Web

• Comprehensive understanding of digital marketing principles, including web management, email marketing, SEO, and integrated campaign strategy.
• Knowledge of UX best practices and web content architecture for both HCP and patient audiences.

• Tools, Platforms & Technology

• In-depth knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Account Engagement) and CRM-driven campaign management.
• Understanding of web analytics tools, dashboards, and metrics (e.g., Google Analytics, Adobe Analytics) to track performance and user behavior.
• Familiarity with Adobe Creative Suite for digital asset creation; working knowledge of HTML/CSS preferred.

• Content & Brand

• Strong grasp of brand voice, messaging, and visual identity, especially in a healthcare/MedTech context.
• Knowledge of effective copywriting techniques for web and email, including personalization, segmentation, and conversion-focused messaging.

• Regulatory & Compliance

• Understanding of privacy laws and regulations impacting digital marketing (e.g., GDPR, HIPAA considerations, CAN-SPAM).
• Knowledge of regulatory, legal, and compliance processes typical of healthcare or other regulated industries, including promotional review and site auditing.

• Business & Industry

• Awareness of healthcare/MedTech market dynamics and the needs o...