Digital Marketing Manager

About this role

Description
The Opportunity:
The
Digital Marketing Manager
leads Midtown’s digital brand awareness and new member lead generation across multiple touchpoints including and not limited to email, SEO, paid media, and onsite content strategy.


The marketing team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.

• The role is hybrid work-from-home and required to also come in the office in Chicago 2 days per week (Monday/Tuesday)
• The position is based in the Chicago area and will involve limited travel to Midtown club locations

What You’ll Do

• Lead Generation & Growth: critical support role driving lead generation for Midtown’s family of luxury athletic clubs located in the US & Canada, with strong focus on owned (email) and earned (SEO) channels.
• Email: own and execute Midtown’s email marketing campaigns; continuously test flows, segmentation, cadence and creative.
• Search/Answer Engine Visibility: lead and own Midtown’s organic visibility within Google and key AI answer engines (ChatGPT, Perplexity, Copilot, etc), owning SEO-focused onsite content and optimization roadmap.
• Website Content Management: oversee development and optimization of new pages (categories, blogs, FAQs) aimed at addressing key prospective member questions while expanding Midtown’s reach within the luxury fitness space.
• Conversion Rate Optimization (CRO): leverage analytics (GA4, heatmapping) to optimize landing pages, user funnels, and run tests aimed at improving lead conversion rate.
• Cross-Functional Project Leadership: partner with internal teams (RevOps, Club Leadership, Creative, IT, Sales) to identify, prioritize and execute new member acquisition initiatives.

What You Have

• 5 - 8 years of related experience, including 3+ years’ of direct hands-on experience in at least 3 of the following disciplines : SEO, email marketing, paid media management, web analytics (GA4), conversion rate optimization, and c...