Digital Marketing Manager

About this role

About Specialty Program Group (SPG)
Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30+ niche brands across North America. We provide strategic, creative, and digital marketing expertise to help our partner companies grow faster, operate smarter, and deliver best-in-class specialty insurance solutions.


About The Role
The
Digital Marketing Manager
plays a key role in SPG’s centralized
Marketing Center of Excellence
, leading the design and execution of multi-brand digital strategies that drive awareness, engagement, and lead generation.


This role combines traditional digital marketing skills with emerging
AI-driven marketing practices
, focusing on performance optimization across search, content, and paid channels. The ideal candidate is both analytical and creative—someone who can harness data, technology, and AI tools to elevate SPG’s digital footprint and ensure visibility across evolving search ecosystems, including
AI-powered search engines
.


Hybrid Work and Office Location: This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago, IL.
Key Responsibilities
Digital Strategy & Execution:

• Lead SPG’s digital marketing strategy across SEO, SEM, social, and content channels to achieve corporate and divisional goals.
• Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30+ specialty programs.
• Develop cross-channel campaigns (search, paid, email, content, social) that drive qualified leads and measurable ROI.

AI-Driven Marketing & Innovation

• Integrate AI-powered tools into campaign management and optimization workflows (e.g., ChatGPT, Jasper, Copy.ai, AdCreative.ai, SurferSEO, SEMrush, HubSpot AI, and Google’s Gemini suite).
• Monitor and adapt to AI-search behavior and Generative AI search result trends (Google SGE, Bing Copilot, Perplexity, ChatGPT Search), ensuring SPG...