Digital Marketing Manager - Creator Collective

About this role

Direct Program Support

• Partner with the Affiliate Network and Direct Program Lead to manage partner recruitment, optimization, and ongoing engagement.
• Execute a high-volume recruitment strategy (targeting up to 10,000 partners per week).
• Monitor recruitment funnel performance, including outreach volume, sign-up rates, and partner engagement; iterate strategies based on results.
• Test and optimize recruitment channels (e.g., Instagram DMs, email) using creator platforms and tools to identify the most effective paths to conversion.
• Own onboarding goals, including:

• Onboarding 24,000 creators by December 2026
• Activating 12,000 creators who generate clicks
• Driving 4,800 creators to convert at least one sale

• Support the collective goal of generating $11M+ in annual gross merchandise sales through the Direct program.
• Maintain and manage the creator database and dashboards in partnership with external platform providers and account services teams.

Gifting

• Ensure all new creators receive a monthly welcome gift.
• Coordinate with fulfillment partners to maintain adequate inventory levels.
• Identify opportunities to expand gifting initiatives, such as birthday or milestone-based gifting.

Incentives & Paid Campaigns

• Partner with the Direct Program Lead and Merchandising team to design monthly incentive programs creators can opt into.
• Ensure participating creators are eligible for paid usage rights and incorporated into paid media campaigns.
• Schedule and organize incentive campaigns in alignment with the annual merchandising calendar (e.g., seasonal promotions).
• Maintain a full-year incentive and paid campaign calendar.
• Stay current on platform trends (e.g., Meta, TikTok) to inform campaign strategy and amplify paid performance.

Creator Cohorts & Performance Optimization

• Segment creators into performance-based cohorts as the program matures.
• Develop incentive structures that reward top performers and milestone ...