Digital Marketing Manager, Fundraising

About this role

REPORTS TO: Director of Digital Marketing
STATUS: Full-time, Exempt

Through artistic excellence coupled with innovative, relevant programming; initiatives to connect with and grow new audiences; engagement with communities to ignite creativity across Chicago; and a modernized Opera House that is the setting for truly great experiences, Lyric is leading the advancement of opera and musical theatre. This collaborative vision will deliver ever more exciting, thought-provoking and inclusive audience and community experiences – while increasing the gravitational pull of our art form, our company, and our city.

The Digital Marketing Manager, Fundraising, develops, administers, implements, and analyzes brand-appropriate digital solicitation, communication, and stewardship strategies that support and enhance Lyric’s fundraising efforts. This role acts as a critical liaison between Marketing and Development. In addition, the position updates and maintains content on the website; ensures all Development department email campaigns are visually appealing and executed efficiently and accurately as scheduled; builds, tracks, and monitors digital advertising campaigns.

DUTIES AND RESPONSIBILITIES:

• Demonstrate leadership in alignment with Lyric’s mission and vision.
• Work with Lyric’s Digital team in developing an overall digital strategy for the Development department, including email, website, SMS, and social advertising programs. Recommend and help implement website improvements that enhance the user experience as technology evolves.
• Design timely and informative reports to help strengthen solicitation and donor relations efforts.
• Serve as Development’s subject matter expert in digital solicitation and engagement strategies.
• Train and educate existing Development staff on how to best use digital platforms and onboard new employees to Lyric’s technology.

Email Marketing

• Lead the creation and execution of high-profile, high-volume ...