Freelance Content Strategist/Writer

About this role

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.

Flexing It is seeking a
Strategic Content Architect
with deep B2B SaaS experience to own and execute our content strategy. This is not a generalist copywriting role — we need someone who can translate complex business value (workforce optimisation, fractional hiring ROI, talent strategy) into compelling narratives that resonate with C-suite, HR leaders, and hiring managers. You'll be responsible for creating high-value lead magnets, thought leadership content, case studies, and sales enablement assets that move prospects through our funnel.

Roles & Responsibilities:

• Develop and own the content calendar and editorial strategy aligned with business goals.
• Create high-value lead magnets (guides, toolkits, frameworks, whitepapers) that drive conversions.
• Research and write compelling case studies by interviewing fractional talent and clients.
• Craft thought leadership content for LinkedIn and other channels (ghostwriting for executives).
• Develop email nurture campaigns and sequences that move prospects through the funnel.
• Create sales enablement collateral (one-pagers, pitch decks, battlecards, comparison sheets).
• Write LinkedIn ad copy, landing page copy, and other performance marketing assets.
• Collaborate closely with the Growth Designer to structure content for maximum impact.
• Position Flexing It strategically against traditional staffing, agencies, and full-time hiring models.
• Analyse content performance metrics and iterate based on data insights.

Duration:
6 months (with potential for extension based on performance)

Capacity:
Full-time (40 hours/week)

Working Days:
Monday to Friday

Nature of Work:
Remote (with occasional team meetings via video conference)

Min Experience:
4+ years in B2B SaaS content strategy/writing

Skills Required

• **Strategic Content Thinkin...