Marketing Operations Manager

About this role

Who We Are
Provenir is a global fintech company with offices across North America, the UK, and Singapore. Provenir helps fintechs, financial institutions, and payment providers make smarter decisions, faster. We are passionate about technology and empowering businesses to become industry leaders. As a leading provider of decisioning and analytics products for financial services and other industries, we empower businesses to create digital-first decisioning solutions that drive business growth. If you’d like to work at an innovative fintech with a global footprint that is redefining the industry, then we want you!


We are looking for a Marketing operations manager to join our revenue operations department. This role will be the go-to person for marketing for data and performance metrics and will be the person in charge of driving best practice and strategic improvements in our mar tech setup. You will also act as the Subject Matter Expert who picks up and communicates improvements needed in our systems and flows back to the wider revenue operations team.


Responsibilities

• Building Automations out of our tech stack (predominantly Salesforce Sales cloud and Salesforce Account engagement (Pardot))
• Pulling relevant data sets for marketing activities
• Designing engagement workflows and nurture flows based off a brief from marketing
• Project managing the production workflows for marketing
• Measuring key metrics for marketing (MQL’s, Channels, attribution)
• Maintaining scoring models and core lead flows
• Maintaining marketing tools and integrations
• Maintaining live segmentation’s
• Being an SME on marketing automation and running strategic improvement programs for our Martech setup
• Owning Martetch platforms such as Chilipiper, Pardot, Zoominfo
• Helping project manage marketing initiatives out of our project management tool Hive

You will be responsible for the building of marketing automations out of our tech stack, mostly Salesforce sales c...