Performance Marketing Manager

About this role

About Carpe Diem

Carpe Diem is a pioneering IT & Software Development firm serving 400+ clients across the USA with a robust team of 600+ professionals.

Specializing in a broad spectrum of technological and creative solutions, we empower our clients with innovative approaches in marketing automations, media buying, and custom software development.

Our culture champions continuous learning and professional growth, fostering a dynamic and collaborative work environment.

Position Overview

Carpe Diem seeks a Performance Marketing Manager with 4-5 years of experience to join our team, focusing on optimizing digital campaigns across various channels. This role involves managing and enhancing paid and organic strategies, driving customer acquisition, and improving retention. The ideal candidate should be adept at data analysis, budget management, and possess a strong track record in performance marketing. You'll contribute to a dynamic team, applying innovative solutions to meet our goals.

Skills and Experience

• Create, manage & optimize paid & organic campaigns across all digital channels.
• Manage & Optimize all paid marketing activities for all channels Including but not limited to Facebook/Instagram, Google, Instagram, YouTube, TikTok, Snapchat, Email, etc. ensuring strong ROAS and efficient CPA.
• Optimize sales funnels where focus is on new customer acquisition & customer retention.
• Drive digital channels such as shopify apps, marketing automations to optimize performance & ensure seamless customer experience.
• Liason with marketing team,to ensure delivery and execution for campaigns.
• Develop daily, weekly, and monthly reporting structures for marketing campaigns.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Suggest new digital channels that have the potential to increase new...