Performance Marketing Manager

About this role

I’m helping
Inspiratek
find a top candidate to join their team
full-time
for the role of
Performance Marketing Manager
.

You will drive business growth by designing and executing high-impact paid media strategies.

Compensation:

Hidden

Location:

Remote: Brazil

Mission of Inspiratek:

"Safe, durable, and kid-friendly, our devices give parents peace of mind while inspiring kids to move, play, and grow stronger every day. Because healthy habits start young and with a little fun along the way!"

What makes you a strong candidate:

• You are proficient in TikTok Ads Manager, Meta Ads, Google Analytics, Google Ads, Amazon Ads.
• You have +3 years experience in Performance marketing.
• English - Conversational

Responsibilities and more:

About the Role:

As Performance Marketing Manager, you will be responsible for designing and executing paid media strategies that directly impact business growth. This position is ideal for someone with 3–4+ years of hands-on experience managing digital advertising accounts across Meta, Google, Amazon Ads, and/or TikTok.

Key Responsibilities:

Campaign Strategy & Execution:

\* Launch, manage, and scale paid media campaigns on Meta (FB/IG), Google (Search, Shopping, Display), TikTok, and Amazon Ads.

\* Develop full-funnel strategies that cover awareness, consideration, and conversion stages.

\* Organize campaigns and ad sets to support scalability and high testing velocity.

Data Analysis & Optimization:

\* Review performance at the ad, audience, and creative level to identify trends and growth opportunities.

\* Optimize based on CAC, ROAS, AOV, CTR, CVR, and blended metrics such as MER.

\* Create dashboards or clear reporting to share insights and guide strategic decisions.

Creative & CRO Collaboration:

\* Work closely with the creative team to brief effective ad concepts, hooks, and visual directions.

\* Recommend A/B tests for landing pages, PDPs, and ad variations informed by performan...