Performance Marketing Manager (e-commerce, DTC)

About this role

Hi!

We’re
epoché
, a lingerie brand built at the intersection of
fashion and technology
, with bold ambitions to conquer the U.S. market — and an even bolder mission: to celebrate the courage of women being unapologetically themselves through every piece we design and every community we build.

We have recently launched into the US market and we’re looking for a
Performance Marketing Specialist
to level up our marketing game and proudly say one day:
*“That was us. Our team made it real,”*
when our brand is all over your insta feed.

Key Responsibilities

• Daily management of our ad campaigns across different platforms. We start with Meta, but our plan is to launch & test TikTok, Google, Axon, so you’ll have a chance to launch that from scratch
• Set up creative testing process and regularly launch efficient tests of new creative concepts
• Optimize campaigns to reach our target CPA, AOV and ROAS
• Monitor competitors, news from the industry and platform updates
• Lead communication with our client managers from Meta, TikTok, Google, etc, and attend industry events we’re invited to
• Collaborate closely with production team and test product demand before we launch them
• Collaborate with creative team to produce efficient creative concepts that will drive higher ROAS

Requirements:

• At least 1 year experience running ads for DTC e-commerce with AOV of $100+, preferably with US/global markets
• A complete knowledge of Meta Ads account and a strong understanding of its paid ads algorithm
• Strong understanding of conversion tracking and analytics (Meta Pixel, Amplitude, Triplewhale, etc.).
• Experience launching a product from 0 will be a huge advantage
• Strong analytical skills, sourcing actionable insights from data and making data-driven decisions
• Knowledge of current trends and platform changes
• Ability to work with a high level of uncertainty
• Attention to detail
• Excellent English communication and reporting skills.

**Nice to have:*...