Product Marketing Manager

About this role

Department:
Product


Employment Type:
Permanent


Location:
Remote Canada


Compensation:
$100,000 - $150,000 / year


Description
At AgencyAnalytics, we empower marketing agencies with cutting-edge tools to streamline


their reporting processes and elevate their client relationships. As a leading B2B SaaS


company, we specialize in providing automated reporting software tailored to the unique


needs of marketing professionals worldwide. Our mission is to revolutionize how agencies


analyze and communicate data, ultimately helping them drive better results for their clients.


We’re looking for a strategic, collaborative Product Marketing Manager to join our Product


Marketing team.


This role is ideal for a PMM who can independently own GTM initiatives from start


to finish and shape how our products are brought to market through strong positioning, market


insight, and cross-functional enablement.


As a Product Marketing Manager, You Will

• Own end-to-end GTM strategy and execution for new features and product improvements, spanning discovery, validation, positioning and messaging, monetization inputs, launch, and post-launch iteration.
• Develop clear, differentiated positioning and messaging for features and initiatives, validating resonance through customer and competitive research.
• Plan and manage launches, including timelines, cross-functional coordination, and alignment across Product, Marketing, Sales, CS, and Leadership.
• Create high-impact enablement assets, such as sales decks, battlecards, FAQs, messaging guides, and internal documentation.
• Partner closely with Product to translate product capabilities into compelling customer value and market narratives.
• Gather and synthesize customer, market, and competitive insights to inform GTM decisions and messaging direction.
• Maintain and evolve competitive intelligence artifacts to support Sales, Customer Success...