Product Marketing Manager

About this role

ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes.


ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.


For more information, visit www.ARIS.com and follow ARIS on LinkedIn.


Be you, join us.
We are currently seeking a Product Marketing Manager to join our ARIS Global Marketing team, based in the Netherlands.


In this role, you will act as the strategic bridge between Product Management and the Go-to-Market organization. You will shape positioning, messaging, and go-to-market strategy to ensure our Process Intelligence portfolio resonates with customers, empowers sales, and drives sustainable growth. As the voice of the customer, you will translate product capabilities into compelling value narratives that support retention, new business acquisition, and expansion opportunities.


Essential Functions

• Contribute to go-to-market strategy by defining ideal customer profiles, personas, use cases, ROI narratives, and mapping the end-to-end customer journey.
• Develop and refine product marketing strategy, aligning messaging with business objectives and customer challenges while clearly differentiating ARIS in the market.
• Build structured messaging frameworks and value propositions tailored to different audiences including prospects, customers, analysts, partners, and internal stakeholders.
• Act as a subject matter expert in Process Intelligence, Process Management, Process Mining, and Operational Resilience, supporting strategic sales opportunities and executive-level discussions.
• Contribute to thought l...