Senior Content Strategist (Academy Team)

About this role

Hi there!


We are Semrush, a global Tech company developing our own product – a platform for digital marketers.


Are you ready to be a part of it? This is your chance! We’re hiring for Senior Content Strategist (Academy Team).


Tasks in the role
We're looking for a
Senior Content Strategist
who thinks like a creative director, acts like a customer advocate, and builds like a product person. This role owns the entire content experience for Semrush onboarding and activation—from the moment someone signs up through their journey to becoming a power user.


You'll be responsible for designing and delivering educational experiences across every touchpoint: Academy courses, in-product onboarding flows, email campaigns, live training sessions, and video tutorials. But this isn't just about creating individual pieces of content. You'll architect comprehensive onboarding programs that meet customers where they are, understand what they need at each stage, and guide them toward success with Semrush.


This role requires someone who can move fast, think strategically, and execute creatively. You'll partner with Product, Marketing, Customer Success, and Design teams to ensure every customer interaction reinforces learning and drives activation. You're not just making courses—you're crafting the customer's first impression, their "aha" moments, and their path to mastery.


**What You'll Do
Own the Customer Onboarding and Activation Content Strategy**
You'll develop the strategic vision for how we educate and activate customers across their entire journey. This means deeply understanding our customer segments, mapping their learning needs at each stage, and designing content programs that accelerate time-to-value. You'll identify where customers get stuck, what motivates them to engage deeper, and how different content formats can support different learning styles and use cases. You're the architect of the onboarding experience.

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