Associate Product Marketing Manager

About this role

WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. We are seeking a Product Marketing Manager who will develop strategies that drive demand, sales enablement, and competitive positioning to elevate our product's success in the market. You'll work closely with cross-functional teams to create impactful messaging, content, and tools to enhance sales performance and competitive differentiation. This person will report to the VP of Marketing.


In This Role, You Will

• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
• Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
• Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market.
• Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective.
• Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process.
• Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
• Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
• Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-2 years in product marketing, ideally in EdTech.
• Strong experience in sales enablement and competitive intelligence.
• Exceptional communication skills with the ability to create compelling narratives.
• Proven track record of s...