Content Strategist

About this role

Power Shifter Digital is seeking an experienced Contract Content Strategist to lead content strategy, governance, and migration planning for a major website modernization project. This engagement involves transitioning a legacy Concrete5 platform to a headless CMS architecture (Sanity) for a manufacturing client in the recreational products industry.
The ideal candidate will have deep expertise in content modeling, information architecture, migration strategy, and headless (Composable) CMS implementation. This is a strategic role requiring both analytical thinking and collaborative facilitation skills. You will work closely with UX designers, developers, and SEO specialists to deliver a scalable, future-ready content platform.
Engagement Details: This is a part-time contract role estimated at approximately 70 hours total (we will reassess this once we've completed our Discovery process). Timeline from end of February to early May.

Work Arrangement: Fully remote, within Canada (and legally able to work in Canada). Must be available to work within PST (Pacific Standard Time) business hours.
This project involves migrating a complex B2B website with approximately 288 unique content pages, 1,900+ image assets, and 519 PDF documents. The existing site includes product catalogs, featured project portfolios, press releases, technical resources, and planning tools. Content is structured across multiple sections including Products (41 pages), Featured Projects (93 pages), News (104 pages), Solutions, Planning & Resources, and Support content.

## Key Responsibilities

• Conduct comprehensive content and information architecture audit of existing Concrete5 website (288 pages, 1,900+ assets)
• Create and maintain a Content Matrix mapping user needs, business goals, content types, page templates, and CMS structures.
• Use the Content Matrix as the primary tool for IA validation, content modeling, and migration decision-making.
• Facilitate content strategy ...