Digital Marketing Manager (Hybrid - San Francisco, CA)

About this role

Our Customer is an American worldwise clothing and accessories retailer, founded in 1969. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands. Their clothes are availabile in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.


We are seeking a
Digital Marketing Manager
on a
*contract basis*
to support their business needs. This role is
hybrid
*(3 days on-site and 2 days remote/week)*
in San Francisco, CA.
Responsibilities

• Establish product, service, and product development priorities based on projected short- and long-term returns relative to available assets and resources
• Partner with cross-functional teams to ensure marketing priorities align with overall strategic plans
• Conduct customer and competitive research to inform product, pricing, and service strategies that maximize total portfolio value
• Identify new product and service opportunities aligned with core competencies
• Develop and deliver marketing materials to support product and service sales across internal teams, distributors, and affiliated partners
• Support internal communications, marketing initiatives, training programs, and incentive efforts
• Implement and manage digital marketing strategies to increase brand awareness, drive traffic, and generate new members
• Oversee branded membership social media accounts and ensure a consistent, engaging presence
• Develop and execute social media strategies to grow followers and increase customer engagement
• Manage content calendars and publish content across social channels
• Monitor social trends, hashtags, and topics, and integrate them into brand-relevant content
• Brief and execute campaigns across social media, websites, and other digital touchpoints
• Analyze campaign performance metrics and optimize strategies based on results
• Identify and implement efficient systems and...