Manager of Digital Marketing & Ecommerce

About this role

As the
Digital Marketing & eCommerce Manager
for the Safety Division, you’ll translate the Division’s digital strategy into measurable business results across multiple brands. Reporting to the Director of Digital & eCommerce, you’ll drive sales growth by unifying SEO, ecommerce, lead generation, paid media, social, and email marketing within a consistent, data-driven performance framework.


You’ll combine strategy and hands-on digital expertise, guiding internal marketing teams and agency partners while diving into analytics, SEO, and paid media platforms to ensure flawless execution and continuous optimization. Every digital initiative will deliver measurable business value, enhance customer engagement, and accelerate the Division’s digital maturity.


Responsibilities:

• SEO & Content

• Lead multi-brand SEO strategy and execution to grow qualified traffic, product visibility, and brand authority
• Conduct hands-on audits and implement on-site and technical SEO improvements
• Stay ahead of generative AI and evolving search trends to ensure ongoing visibility and semantic relevance

• Lead Generation & Conversion Optimization

• Collaborate with marketing teams to design and optimize conversion funnels, landing pages, and nurture workflows that increase lead quality and sales readiness
• Develop repeatable playbooks for lead capture, landing page optimization, form strategy, and nurturing workflows

• Paid Media & Performance Marketing

• Develop and manage a multi-brand paid media strategy, balancing reach, and budget efficiency across competing product categories
• Partner closely with agencies to plan, execute, and optimize campaigns across paid search, display, retargeting, and paid social
• Possess the hands-on capability to audit, adjust, and troubleshoot campaign setup, targeting, or creative performance as needed
• Measure and report on performance metrics (ROAS, CPA, CTR, conversion rate) with clear insights and recommendations

• Ecommer...