Senior Content Strategist

About this role

Career Area
Marketing


Job Description
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.


Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.


Role Summary
We’re seeking a Senior Content Strategist to help establish content frameworks and guidance for the new enterprise content strategy function. This role will be responsible for developing cross-channel strategies with a focus on our web and e-commerce experiences that help customers research, select, and configure equipment.


You might call yourself a content designer, a UX content strategist, content engineer, information architect, UX writer, or another title. You will work on high-impact projects developing the fundamental content approach that elevates the way we meet our customers’ needs. You will be a strategic partner to diverse stakeholders, including business units, marketing, SEO/GEO, platform, UX, CX, and analytics teams.


*Please include a link to a portfolio of your work in your application*
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What You Will Do

• Lead content discovery and planning for comprehensive site refreshes, ensuring the right activities are prioritized to uncover user needs and business priorities
• Present and deliver UX content reco...