Senior Digital Marketing Manager

About this role

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

LOCATION: Fully Remote

REPORTS TO: VP, Growth & Strategic Marketing

SALARY : $90,000 - $104,000/ annually

CORE RESPONSIBILITES:

• Strategic Leadership & Cross-Functional Collaboration
• Develop and oversee integrated digital marketing strategies that support business objectives, brand growth, and customer engagement
• Own the paid media strategy and website UX (including some day-to-day maintenance/updates)
• Act as a “general manager” and leader within the marketing organization to ensure plans are developed cohesively and executed in close collaboration with key cross-functional stakeholders (analytics, social, creative, etc.) to optimize campaigns.
• Lead web UX strategy and content development, as well as SEO driving to the site
• Advance Company efforts to show up more significantly as we transition from SEO to GEO, continuing to evolve brand pages to optimize positioning in search
• Build brand awareness – in collaboration with partners across the organization
• Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement, conversion, and loyalty customer acquisition & retention
• Report and provide insights/recommendations on performance analytics and results
• Serve as the main point of contact for ~10 centers, helping to facilitate any marketing needs within the group

REQUIREMENTS:

Education & Experience:

• 5+ years of experience in digital marketing, with a proven track record in SEO, paid media, social media, and website UX
• A passion for site optimization, removing consumer friction and ensuring we are truly capturing what makes each center special on their landing pages
• Demonstrated success advancing marketi...