Senior Digital Marketing Manager

About this role

At Tim Hortons, we believe that you shouldn't have to compromise. Whether you want a hot freshly prepared breakfast on the way to work served with our smooth, delicious coffee; a great choice of freshly prepared hot sandwiches for lunch, or one of our famously irresistible donuts for a sweet afternoon treat, Tim Hortons is the place to visit. However, there’s more to Tim Hortons than great-tasting fresh food and coffee. We work hard to deliver the highest quality products and services and strive to be a leader in everything we do.

An iconic brand in Canada, Tim Hortons is a brand that is now well established in the UK, as we take on the competitive marketplace. After unprecedented media interest in the national launch in Spring 2017 and a fanatical social media following from fans across the U.K., it is no surprise that the first store is a roaring success, with over 70 restaurants and an exciting growth agenda. It’s a great place to develop and grow.

As we look ahead to grow the brand across the country, we are seeking a senior, commercially minded leader to launch and scale our customer loyalty scheme while owning and growing our home delivery sales channels. This role will also be accountable for end‑to‑end digital customer experience across e‑CRM, website, and in‑store kiosks, ensuring a seamless, data‑driven, and customer‑centric journey.

The role combines strategy, commercial ownership, and hands‑on execution, working cross‑functionally with Marketing, Digital, Technology, Operations, and Analytics teams.

### Key Responsibilities

### Loyalty Strategy & Execution

• Design, launch, and continuously optimise a best‑in‑class loyalty programme aligned to commercial and brand objectives.
• Define the loyalty value proposition, earn/burn mechanics, rewards portfolio, and partner opportunities.
• Own loyalty P&L levers including customer lifetime value, frequency, retention, and incremental revenue.
• Lead member acquisition, engagement, and personalisat...