Senior Digital Product Manager

About this role

Job Summary

The Senior Digital Product Manager at Viking will take ownership of the user personalized experience initiatives leveraging Adobe Experience Cloud. Drive hands on implementation of Adobe Target activities and Adobe Journey Optimizer (AJO) personalized user journeys, and collaborate across UX, engineering, and marketing to improve engagement and conversion.

This is a hybrid position based in our Woodland Hills, CA office. You will be required to adhere to our hybrid work policy, working from our office three days each week.

Job Responsibilities

• Digital Personalization & Testing
• Configure, launch, and manage Adobe Target activities including A/B testing, multivariate testing (MVT), experience AJO / Targeting, automated personalization, and recommendations.
• Configure, launch, and manage AJO Campaigns and journeys.
• Serve as the technical lead within Marketing for AJO / Target solutions collaborating with engineering, AEM, Real-Time Customer Data Platform (RT CDP), Launch, and Analytics teams.
• Deploy rules/audience-based personalization, experiences, and dynamic recommendations.
• Develop repeatable frameworks for experimentation and personalization programs.
• Hands-on development skills to implement AJO / Target tests and user personalized journeys.
• Stay current with Adobe updates and drive incorporation of new features.
• Cross-Functional Collaboration
• Work closely with Digital Product Managers, UX/UI, marketing, analytics, RT CDP teams to define audience segments and ensure seamless implementation of personalized experiences and tests.
• Align marketing campaigns with personalization roadmaps.
• Build strong working relationships across internal teams for smooth execution.
• Measurement & Insights
• Analyze AJO / Target and analytics data to extract insights and validate experiments.
• Report performance, lift, and ROI to stakeholders.
• Drive continuous optimization based on data and feedback.
• Mentorship & Enablement
• Coach s...