Senior Performance Marketing Manager (Digital Acquisition) (100% Remote - PST)

About this role

*The Mom Project is excited to partner with our client, a financial technology leader and bank holding company with a mission to power the banking industry’s branchless future.*
We are seeking a
*contract*
Senior Performance Marketing Manager (Digital Acquisition)
to help support our Customer's business needs. This role is
remote - PST preferred.
Responsibilities

• Lead hands-on execution and strategy for digital and acquisition marketing initiatives
• Own large-budget Paid Search (SEM) campaigns, including daily strategy and execution
• Manage Paid Social campaigns across platforms
• Execute multi-channel digital marketing campaigns to drive acquisition and performance
• Perform daily optimization and reporting on campaign performance
• Set up and manage campaign structures, including partner campaigns
• Launch, test, and scale campaigns using a structured experimentation approach
• Pull, analyze, and interpret performance data independently to inform decisions
• Develop and optimize bidding strategies across channels
• Apply customer journey thinking across the full marketing funnel
• Design and execute creative testing methodologies
• Develop and implement landing page testing strategies
• Make data-driven optimization decisions
• Leverage App Store Optimization (ASO) strategies to improve performance
• Stay current with digital marketing trends and emerging best practices
• Apply AI tools and workflows to enhance marketing efficiency and performance

Skills And Qualifications

• Senior-level experience in digital and acquisition marketing with a minimum of 7 years of relevant experience
• Bachelor’s degree required & Master’s degree preferred
• Strong expertise in Paid Search (SEM) and Paid Social campaign management
• Startup environment experience
• Background in FinTech or Technology industries
• Proven experience managing large marketing budgets
• Experience with multi-channel digital marketing strategies
• Strong analytical skills with ...