Senior Product Marketing Manager

About this role

Social Discovery Group
(SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.


SDG invests in IT startups around the world.
Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.


We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.


Our teams of digital nomads
work remotely from
Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.
In August 2024, we achieved
Great Place to Work US Certification™!
This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.


We are looking for a Product Marketing Manager
.
Your Main Tasks Will Be

• Own product marketing strategy for a dedicated B2C product: segmentation, positioning, messaging, and go-to-market.
• Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.
• Improve the full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).
• Run market and competitor research, turning insights into clear growth hypotheses and experiments.
• Track impact via KPIs and business metrics (EI / Revenue), ensuring measurable results.

**We Expect From You...