Senior Product Marketing Manager (m/f/d)

About this role

Who We Are
At Wire, we’re revolutionizing secure communication for businesses, governments, and critical infrastructure providers. Our end-to-end encrypted platform is built on a commitment to privacy and robust security, enabling organizations to collaborate confidently in a digital world. Join us and be a part of an innovative team that’s setting new standards in secure, user-centric communication.


GENERAL INFORMATION

• Employment Type: Permanent
• Experience Required: 5-7+ years in product marketing (Senior PMM)
• Working Hours: Full Time
• Location: Berlin, Germany (with potential flexibility for remote/hybrid work)
• Reports to: Head of Product Marketing
• Desired Start Date: ASAP

YOUR CHALLENGE AT WIRE
As our Senior Product Marketer, you will be a leading value story-teller and strategic driver behind our go-to-market (GTM) initiatives, responsible for defining product positioning, crafting compelling messaging, exercising thought leadership, and orchestrating impactful launches. You’ll work cross-functionally with Product, Sales, and Customer Success to ensure that our innovative solutions resonate with technical buyers and enterprise audiences. Additionally, you have the opportunity to lead a small team of earlier-in-career product marketers.


Key Responsibilities
Positioning & Messaging

• Define ideal customer profiles (ICPs), market segments, and target decision-makers.
• Exercise a mix of strategic, creative, and practical execution thinking to message formation.
• Develop clear, compelling value narratives and messaging frameworks that that tie business value to convincing use case and technical differentiation. You’ll create simple value stories that are easy for sellers to use, and that help Wire marketing to gain mindshare for secure collaboration and communications.
• Map buyer journeys to ensure effective engagement and conversion.

GTM Launches

• Take ownership of product and feature launches, from plannin...