Growth Marketing Manager, North America

About this role

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.

“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/

Your objective is to create sales qualified opportunities by managing our paid channels:

• Create ads for search and paid social
• Define and monitor channel budgets
• Optimize every step of the conversion funnel (thanks to our experiment process)
• Follow up with BDRs to get qualitative insights on your actions

### Within 1 month, you will:

- - Experience a comprehensive onboarding that includes an insight to our teams, culture, and product
- Own budget and performance for all our core PPC channels in the US:
- SEM: Google Ads, Bing AdsDirectories
- PPC: Capterra, E-learning Industry
- Launch your first marketing experiments to scale lead generation while being ROI efficient

### Within 3 months, you will:

- - Take over budget and performance for paid social: LinkedIn / Facebook Ads
- Be accountable for the business opportunities in the US and their cost on paid channels
- Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
- Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads

### Within 6 months, you will:

- - Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns
- Follow up on business opportunities with Sales
- Feed the Product Marketing team with busine...