Product Marketing Manager

About this role

We are looking for a strategic and insight-driven
Product Marketing Manager
to join our Marketing team at Linnworks. Reporting directly to the Director of Product and Partner Marketing, this role will play a critical part in shaping how we understand our market, position our products and enable our teams to win.

As Product Marketing Manager, you will be the voice of the market inside the business and the voice of the product in the market. You will lead market intelligence and competitor intelligence initiatives, partner closely with Product Managers on go-to-market (GTM) execution and ensure Sales, Customer Success and Marketing are fully enabled around new releases and product updates.

The ideal candidate is curious, analytical and commercially minded. You are equally comfortable conducting competitive analysis, partnering on GTM strategy and building enablement programs. You must have a strong aptitude for AI tools and experience leveraging AI to scale your impact.

Interested candidates must live in the UK (London or Chichester) and be able to work for any UK employer without sponsorship

Key Responsibilities:

Market Intelligence & Insights

• Build and maintain a deep understanding of the ecommerce market, including customer segments, buyer personas, industry trends and emerging opportunities
• Translate market insights into actionable recommendations that inform product strategy and messaging
• Own the competitor intelligence program, including creating competitive battlecards, objection-handling frameworks and win/loss analysis reporting
• Develop and maintain ideal customer profiles (ICPs) and buyer personas

Messaging & Customer Communication

• Build strong messaging and positioning, including in customer-facing content
• Own and manage quarterly product update webinars for customers, partnering with Product and Customer Success to showcase new features and enhancements
• Develop webinar messaging, narratives, and presentation materi...