Social Media and Events Manager

About this role

The Production Guild is seeking a dynamic, creative and motivated digital content and events specialist to help grow our membership base and external audience in an exciting new chapter for the organisation.

Responsibilities

Social Media & Digital Marketing:

• Develop and implement digital marketing campaigns to grow Member numbers and increase brand awareness against clear measurable goals
• Manage Production Guild’s social media accounts, creating engaging and on-brand content
• Generate ideas for marketing campaigns and assets, and draft creative briefs
• Produce engaging digital content, including online articles, digital assets and clear, persuasive web copy
• Conduct interviews and produce both video and written content celebrating our membership
• Build and deliver email campaigns to our active community and industry stakeholders
• Report on website, email and social media analytics and adjust strategy accordingly
• Plan, execute and report on paid digital campaigns
• Coordinate outreach to key partners to broaden the reach of the Guild’s marketing efforts

Events:

• Input into the development and co-ordinate the successful planning and delivery of Production Guild events
• Source venues, manage contracts and develop partnerships to leverage best value
• Manage and co-ordinate the Guild’s events calendar as appropriate to ensure that activity is coordinated and avoids overlaps
• Working with the Head of Marketing and Communications to manage guest lists and coordinate attendance at receptions and events
• Building targeted invite lists for various events to ensure opportunities with existing or potential stakeholders are maximised

General:

• Answer general company phone line and central email inbox on a rotational basis alongside the wider team. Directly provide a response to any queries if able to do so or forward to the correct member of the team
• Working alongside the wider company Coordinator team - research, source and collate indu...